On January 28, 2004, the Mall Conservancy Initiative held a public forum entitled "The National Mall: The Next 100 Years. An Initiative for a Mall Conservancy" on the campus of George Washington University. It was a great success, attended by citizens and students, as well as representatives of the National Park Service, the Smithsonian Institution, the National Capital Planning Commission, Congressional staff, the Commission of Fine Arts, the Architect of the Capitol, and the federal Advisory Council on Historic Preservation.
Three well-attended workshops on May 5, 10, and 19 further explored themes that came out of the forum: Design and Planning for the Mall; the Mall as Part of the City of Washington; and the Mall and the Visitor. In the lively discussion and debate during the workshop, participants revealed what the Mall means to them and what they like and don't like about it. Some surprising and exciting ideas emerged about how the Mall could be made a more lively, enjoyable, and inspiring public space.